Intermarket Investment Group, LLC (based at Old Town Plaza in San Diego, CA) is proud to announce the launch of the all new www.NeptuneBeachHouse.com website for its ocean-front dream home in Encinitas, CA - 680 Neptune Avenue and 682 Neptune Avenue.
Featuring a state-of-the-art, permitted and California Coastal Commission-approved sea wall which cost nearly $2,000,000 to build, all new renovations inside and out and absolutely spectacular 180 degree Pacific ocean-views, the Neptune Beach House is the perfect choice for a variety of buyers. Here are some of its unique features which are so hard to find in beach front properties.
1. Modern, Permitted Sea Wall COMPLETE - With approximately 50 linear feet of fully-permitted and approved modern sea wall frontage, 680-682 Neptune Avenue simply cannot be beat from an investor or owner-user perspective for ocean-front residential investment properties. The issue of modern, up-to-code, permitted sea-walls is a major concern in today's world and no easy commodity to come by. The Neptune Beach House has a fully-permitted, CCC-approved sea wall built to modern specifications under an Emergency Development Permit from 2003-2004. With an estimated engineering life of 75 years, the wall still has 68 years of usable service life remaining - far exceeding anything else on the market today. The cost of acquiring a fully-permitted, new construction sea wall is absolutely stratospheric today. It is also a well-known fact that CCC is no friend to sea wall projects, making this asset all the more valuable.
2. Large Footprint - 680-682 Neptune Avenue has a sizable footprint and this is not replaceable by today's standards for new construction.
3. Rent-ready - For an investor who is looking for a great place to park money, have a turn-key and flexible vacation rental asset, Neptune Beach House is perfect. With renovations completed in June 2010, the Neptune Beach House is ready to roll.
4. Live on the water for less! The Owner-user Rental Option - for the owner looking to live in an asset on the water in turnkey condition, Neptune Beach House presents a unique opportunity to do so while lowering costs. A buyer can acquire the Neptune Beach House from Intermarket Investment Group, LLC and live in 682 Neptune Avenue while renting out 680 Neptune Avenue simultaneously (or vice versa). At the asking rental rate, this presents at opportunity to reduce an owner's monthly mortgage overhead by $3150.00.
Example: if we assume an acquisition of Neptune Beach House at a purchase price of $2,200,000 with a 25% down payment and a 30-year fixed rate of 4.95%, then we get a monthly mortgage payment of $8,807.20. We would then assume that this owner wants to live in the larger, upstairs unit, 682 Neptune Avenue, leaving the downstairs unit (680 Neptune Avenue), available for lease. If we then subtract the income generated by 680 Neptune Avenue (680 Neptune Avenue currently generates $3150.00 in rent per month plus utilities) from the monthly mortgage payment, we are left with a monthly mortgage carry cost of $5,657.20 or roughly a 36% reduction in monthly mortgage overhead! This is achieved by simply leasing out the turnkey, rent-ready bottom unit of 680 Neptune Avenue.
5. Turnkey Online Marketing - www.NeptuneBeachHouse.com comes with the title to the property in the sale, giving any prospective buyer an immediate and turnkey marketing solution to the newly acquired rental asset. The Neptune Beach House website comes with it's domain, website files, professional photographs in high definition format, PDF flyers, Craigslist-ready ads and a slide show with search engine optimization protocols already underway. The Search Engine Optimization is incredibly valuable because not only does this take a tremendous amount of work, but it also requires a significant amount of time to pass so that Google and determine the validity of the site and rank it accordingly. This is a huge time and money saver for any serious investor.
The Neptune Beach House by Intermarket Investment Group, LLC is the residential real estate version of a Swiss Army Knife: Flexible. Versatile. Beautiful.
Wednesday, June 23, 2010
Friday, June 18, 2010
Daylight in your office
June marks the first full month of operation for our latest office environment experiment: can you improve the workspace by changing the color temperature of your office lighting?
The answer is unequivocally, YES.
Last month, Matt and I made the decision to remove all of our T8 overhead lighting fixtures in our office. The tubes were consuming 30 watts of power each and we had four fixtures of two tubes each in our suite for a total of eight 30 watt T8 tubes. This amounted to 240 watts of total power consumption in overhead lighting alone in roughly 300 square feet or 0.8 watts per square foot. While this is a low power draw for office lighting, we were convinced we could do better.
We started looking for LED task lights in a desktop format. Our search went on for days and we found no viable solutions. Finally, Matt and I decided to install R40 recessed can lights over our desks (two each) and MR-16 LED Track Lights over our meeting area. All of this new lighting would be of the 6500 kelvin color temperature, also known as "Daylight" or "cool blue." This color temperature most closely resembles the color temperature of actual sunlight. Another familiar source of this color of light is the Xenon gas arc that is emitted from many luxury cars on the road today. This color of light is ideal for a work environment as it is easier on your eyes when doing detail work such as reading, writing or typing.
The install took about four hours and cost us a little under $500. However, when you walk into our office, it now feels like the entire office is awash in daylight. With the T8 overhead tubes, I was getting frequent and unexplainable headaches from the gas discharge variance coming from the T8 tubes (this is when the gas in the tube produces uneven light and there is a subtle flicker in the light tube - no gas is actually leaking, its just annoying and inferior light). With the switch to R40 CFLs (task lighting) and MR-16 LEDs (meeting space, white board, artwork) in 6500 kelvin, those headaches are a thing of the past. We also added a 23 watt CFL lamp to even out the lighting in a newly created dark spot.
Reading is dramatically easier and eye strain is almost non-existent (save for the computer monitors, but that's a different post altogether).
As an added bonus, we now use 123 watts of total power to illuminate our suite or 0.42 watts per square foot with vastly superior results and dramatically less heat for the building to cool down from the T8 overheads. This amounts to a dramatic improvement in performance for both task execution and energy consumption (on both the illumination side and the HVAC side).
For more on what Old Town Plaza has done to reduce power consumption and improve building performance, check out Old Town Plaza's website at www.LeaseOldTown.com.
The answer is unequivocally, YES.
Last month, Matt and I made the decision to remove all of our T8 overhead lighting fixtures in our office. The tubes were consuming 30 watts of power each and we had four fixtures of two tubes each in our suite for a total of eight 30 watt T8 tubes. This amounted to 240 watts of total power consumption in overhead lighting alone in roughly 300 square feet or 0.8 watts per square foot. While this is a low power draw for office lighting, we were convinced we could do better.
We started looking for LED task lights in a desktop format. Our search went on for days and we found no viable solutions. Finally, Matt and I decided to install R40 recessed can lights over our desks (two each) and MR-16 LED Track Lights over our meeting area. All of this new lighting would be of the 6500 kelvin color temperature, also known as "Daylight" or "cool blue." This color temperature most closely resembles the color temperature of actual sunlight. Another familiar source of this color of light is the Xenon gas arc that is emitted from many luxury cars on the road today. This color of light is ideal for a work environment as it is easier on your eyes when doing detail work such as reading, writing or typing.
The install took about four hours and cost us a little under $500. However, when you walk into our office, it now feels like the entire office is awash in daylight. With the T8 overhead tubes, I was getting frequent and unexplainable headaches from the gas discharge variance coming from the T8 tubes (this is when the gas in the tube produces uneven light and there is a subtle flicker in the light tube - no gas is actually leaking, its just annoying and inferior light). With the switch to R40 CFLs (task lighting) and MR-16 LEDs (meeting space, white board, artwork) in 6500 kelvin, those headaches are a thing of the past. We also added a 23 watt CFL lamp to even out the lighting in a newly created dark spot.
Reading is dramatically easier and eye strain is almost non-existent (save for the computer monitors, but that's a different post altogether).
As an added bonus, we now use 123 watts of total power to illuminate our suite or 0.42 watts per square foot with vastly superior results and dramatically less heat for the building to cool down from the T8 overheads. This amounts to a dramatic improvement in performance for both task execution and energy consumption (on both the illumination side and the HVAC side).
For more on what Old Town Plaza has done to reduce power consumption and improve building performance, check out Old Town Plaza's website at www.LeaseOldTown.com.
Thursday, June 17, 2010
Old Town Plaza
Welcome to Old Town Plaza - a blog about the day to day realities of owning, operating and leasing a modern Class B office building in San Diego, CA. Old Town Plaza is owned and operated by Intermarket Investment Group, LLC. A privately-held, family-owned business. To check out our product, visit www.LeaseOldTown.com and take our Virtual Video Tour.
Our mission here at OTP is to bring back what Matthew and I call the "Corner Drug Store Experience" and to do so in a manner which is cost-effective and environmentally friendly.
What is the Corner Drug Store Experience? Do you remember when customers were actually customers and not just a bar code or a line of ink on a demographic chart?
We do.
Do you remember what it was like when proprietors actually remembered your name and you didn't just walk into a place of business only to be treated like cattle so the establishment could take your money?
We do.
The Corner Drug Store Experience is about bringing back a sense of humanity and dignity to a business which is riddled with cold and dispassionate treatment of customers. It is about bringing back a genuine and personal customer experience where your business is valued, not exploited. Here at Intermarket, Matthew and I know the name of every tenant in the building and everything we do is focused around making sure that we are in front of the needs, requests and desires of our tenants so long as it is legal, cost-effective and done so in a manner which is respectful of our environment.
Stay tuned to Old Town Plaza for more on The Corner Drug Store Experience and being an environmentally responsible citizen of this great community we call San Diego, CA.
Our mission here at OTP is to bring back what Matthew and I call the "Corner Drug Store Experience" and to do so in a manner which is cost-effective and environmentally friendly.
What is the Corner Drug Store Experience? Do you remember when customers were actually customers and not just a bar code or a line of ink on a demographic chart?
We do.
Do you remember what it was like when proprietors actually remembered your name and you didn't just walk into a place of business only to be treated like cattle so the establishment could take your money?
We do.
The Corner Drug Store Experience is about bringing back a sense of humanity and dignity to a business which is riddled with cold and dispassionate treatment of customers. It is about bringing back a genuine and personal customer experience where your business is valued, not exploited. Here at Intermarket, Matthew and I know the name of every tenant in the building and everything we do is focused around making sure that we are in front of the needs, requests and desires of our tenants so long as it is legal, cost-effective and done so in a manner which is respectful of our environment.
Stay tuned to Old Town Plaza for more on The Corner Drug Store Experience and being an environmentally responsible citizen of this great community we call San Diego, CA.
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